You don’t have a business, you have a brand

Your customers don’t see your business; they don’t really care about your ‘mission’; they feel the experience of dealing with your enterprise and they think brand. Your brand is not just your logo and tagline. If the sum of all the interactions, thoughts and feelings of the brand form the perception reality of the brand, […]

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November 29, 2012

5 differences between cash flow and profit

Here is a brief overview of the differences between cash flow and profit. Cash flow is a measure of money coming in against money going out. Profit is a measure of income against expenses.   Cash flow has a direct impact on the amount of cash in the bank. Profit is a book entry and […]

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November 26, 2012
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